自21世纪初以来,促进流动人口的社会融合和市民化是深化改革推动中国发展的一项重要任务。当前,在人口城市化和城乡结构转变的大背景下,流动人口能否在城市定居下来完成其城市化过程,对于缩小贫富差距、缓解社会矛盾、促进社会和谐发展起着非常重要的作用。本文以《中山商报》关于流动人口的报道为例,探讨中山流动人口社会融合与大众传媒报道策略。 Since the beginning of the 21st century, promoting social integration and urbanization of the floating population has been an important task for deepening reform and promoting China’s development. At present, under the background of population urbanization and urban-rural structural transformation, whether or not the floating population can settle down in urban areas to complete its urbanization process plays a very important role in narrowing the gap between the rich and the poor, alleviating social conflicts and promoting the harmonious development of society. This article takes the report of Zhongshan Daily on the floating population as an example to discuss the social integration of the floating population in Zhongshan and the mass media coverage strategy.