思辨,简单地说,思即思考,指进行比较深刻和周到的思维活动;辨就是辨析,指辨别和分析。思辨是媒介得以长久生存的根本。制作具有较高思辨性的媒介产品是不断满足受众高水平接受需求的重要途径。而就广播媒介的传播特点而言,思辨性和纵深性又是其传播的软肋。如何将传播能力的软肋转变成为传播效果的引擎,进而从根本上提升广播媒介的思辨性呢?笔者以为,解决这个问题需要深刻把握广播媒 Speculation, simply put, thinking that thinking, refers to the more profound and thoughtful thinking activities; discrimination is discrimination, refers to the discernment and analysis. Speculation is the basis for long-term survival of the media. Producing media products with high speculativeness is an important way to constantly meet the needs of the audience to accept a high level. In terms of the characteristics of the spread of the broadcast media, however, speculative and in-depthness are the weak points of its dissemination. How to transform the soft underbelly of communication into an engine of communication effects and then fundamentally enhance the speculative nature of the broadcast media? I believe that solving this problem requires a profound understanding of broadcast media