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电视剧的版权运营是未来电视剧产业发展的突破口和方向。目前,电视剧的版权运营与开发仍停留于比较单一的层面,主要还是向各类播放平台的版权售卖,虽然有些电视剧版权也开发了相关衍生品,获得了较高的收益,但总体来说,电视剧版权还没有真正实现产业化的开发。近年来,文化产业发展进一步深化,互联网的崛起、大数据技术的行业应用、文化与
Copyright management of TV series is the breakthrough and direction of future TV drama industry development. At present, the copyright operation and development of the TV series still remain at a relatively single level, mainly for copyright sale of various types of broadcast platforms. Although some TV series copyright also develop related derivatives and obtain higher profits, overall, TV drama copyright has not really realized the development of the industry. In recent years, the further deepening of the development of cultural industries, the rise of the Internet, big data technology, industry applications, culture and