本文立足都市报信息与商品的双重属性,提出关联度、集中度、重合度的理论解释框架,认为都市报经营已经从暴利时代进入微利时代,不同的时代存在不同的竞争要求。都市报的变革措施,在内容质量上体现为精耕细作、在营销手段上体现为报网互动与品牌活动,在赢利模式上体现为品牌建设与资产上市,方能逐步走出困境。 Based on the dual attributes of Metropolis Daily information and products, this paper puts forward the theoretical explanation frame of relevance degree, concentration degree and coincidence degree. It thinks Metropolis Newspaper business has entered the era of low profit from the profiteering era, and different times have different competition requirements. Metropolitan newspaper changes in the quality of the content reflected as intensive, reflected in the marketing tools for newspaper network interaction and brand activities in the profit model is reflected in the brand building and listing of assets before they can gradually out of the woods.