进入新世纪,报业数字化研究、网络传播研究成为中国新闻传播理论研究的一大热点,国内众多的学者、专家、新闻从业人员除讨论网络传播对传统媒介的冲击及未来发展的影响之外,研究报业自身特点,实施数字化及介入IT研究向深层次发展,成为报业和IT业共同关注的热点,报业对网络本身的认识有所深入,一些报社如人民日报、新华社、中国青年报、光明日报、广州报业集团等与IT行业协作,介入应用软件开发过程。开了数字化研究先河,位于中国西部的自贡日报社开始独立介入软件的开发及数字化产品的研究,成为中国报业数字化工作中的又一“亮”点。 Entering into the new century, the study of newspaper digitization and network communication has become a hot topic in the study of China’s news media. Many domestic scholars, experts and journalists, in addition to discussing the impact of network communication on traditional media and the impact on future development, The study of the newspaper’s own characteristics, the implementation of digital and IT research into the deep-level development of the press and IT industry has become a common focus of attention, the newspaper industry has some understanding of the network itself, some newspapers such as People’s Daily, Xinhua News Agency, China Youth Newspaper, Guangming Daily, Guangzhou Press Group and other IT industry collaboration, involved in the application software development process. Opened a precedent for digital research, Zigong Daily in western China began to independently involved in software development and digital product research, as China’s digital newspaper work another “bright” point.