近年来,微商不断发展,已然成为人们离不开的产业之一。与此同时,它的发展也带来了很多的问题,比如大量微信三无产品的出现、微商欺诈、微信传销等法律问题也层出不穷。但是执法部门对这方面的管理力度显然不够。这是因为,我国在对微商进入市场方面的立法不足,使他难以被纳入现有的法律进行调整。本文对微商的特点、问题等方面进行分析,研究它的市场准入的法律规制。 In recent years, the continuous development of micro-commerce has become one of the industries that people can not do without. At the same time, its development has also brought a lot of problems, such as the emergence of a large number of WeChat three no products, micro-business fraud, WeChat MLM and other legal issues are endless. However, the administration of law enforcement departments in this area is clearly not enough. This is because our lack of legislation in entering the market for micro-enterprises makes it hard for them to be incorporated into the existing laws for adjustment. This article analyzes the characteristics and problems of the micro-trades, and studies the legal regulation of its market access.