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今天,网络媒介正以前所未有的积极姿态,超越传统意义,引起社会事物尺度变化和模式变化。媒介改变、塑造和控制了人们生活环境的组合方式和形态。微博,作为基于用户关系的信息分享、传播以及获取平台,越来越广泛而有效地渗透到人们日常生活中。本文从相互作用理论入手,分析微博的传播特点及其影响,指出在自媒体越来越发达的今天,应该合理运用新技术而不是被新技术反噬。
Today, the online media is taking an unprecedented positive attitude and transcending the traditional significance, causing changes in social norms and changes in modes. The media change, shape and control the way and form of combination of people’s living environment. Microblogging, as a platform for information sharing, dissemination and access based on user relationships, is more and more widely and effectively infiltrated into people’s daily life. Starting from the theory of interaction, this article analyzes the characteristics and impact of the spread of Weibo, and points out that in today’s increasingly developed media, we should make rational use of new technologies instead of being bothered by new technologies.