新闻背景: 3月28日,上海首批“百姓影院”在浦东新区启动。作为上海打造公共文化服务体系的重要组成部分,“百姓影院”全部实行公益性票价, 平均每场为3元左右。预计到2010年,“百姓影院”基本覆盖上海各个街道乡镇,广大农民和社区群众在家门口就能看到优质低价的电影。 News Background: On March 28th, Shanghai’s first batch of “People’s Cinemas” was launched in the Pudong New Area. As an important part of Shanghai’s efforts to build a public cultural service system, the “People Cinema” has all implemented public welfare fares, averaging about 3 yuan each. It is estimated that by 2010, the “People Cinema” will basically cover all the streets and towns in Shanghai. The majority of farmers and community people will be able to see high-quality and low-price movies at their homes.