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随着数字化,网络化等高新技术的快速发展,广电要利用“三网融合”的契机,加快改革步伐,进行机制体制创新,充分运用高新技术,改造提升传统媒体传播能力和影响力,满足各类终端和用户对广播影视的需求,牢牢把握未来发展的主动权,使广播影视赢得用户,赢得市场。切入点就是要加快推动广电、电信业务的双向进入。“三网融合”新体系的形成,对于促进信息和文化产业发展,提高国民经济和社会信息化水平,拉动国内消费,形成新的经济增长点,同时满足人民群众日益多样的生产、生活服务需求,具有重要意义。
With the rapid development of high-tech such as digitization and networking, Radio and Television should make use of the opportunity of “triple play” to accelerate the pace of reform, innovate institutional mechanisms, make full use of high and new technologies, transform and enhance the traditional media communication capabilities and influence, Meet all kinds of terminals and users of radio and television needs, firmly grasp the initiative in the future development, so that radio and television won the user to win the market. The starting point is to speed up the two-way access to radio and television and telecommunications services. The formation of a new system of “triple play” will not only promote the development of the information and cultural industries, enhance the level of national economy and social informatization, stimulate domestic consumption and create a new point of economic growth, but also meet the ever-changing mass production and living needs of the general public Service needs, is of great significance.