本文基于对《网络营销实务》中现有问题的调研和分析,以微博、微信和微课为切入点,希望通过“三微”教学模式,即通过微博作为事实更新的互动平台,以微信作为点对点的学习沟通渠道,以微课作为移动电子课堂来改善和弥补教学中课堂教学时间不足、课本内容和案例陈旧、教学方式呆板缺乏个性化、教学互动性局限于课堂、疑难问题得不到及时的解决、学生被动学习等问题,从而激发学生学习的主动性,深入学习理论知识,加强学生实践技能的培养。 Based on the research and analysis of the existing problems in the “Network Marketing Practice”, this article takes the Weibo, WeChat and Micro-class as the starting point, hoping through the “Three Micro” teaching mode, that is, through the Weibo as a factual interactive platform , WeChat as a point-to-point learning and communication channels, micro-class as a mobile electronic classroom to improve and make up for lack of teaching time in teaching, textbook content and case of obsolete, lack of teaching rigid personality, interactive teaching limited to the classroom, difficult problems Without timely solution, the students passive learning and other issues, so as to stimulate student learning initiative, in-depth study of theoretical knowledge, and enhance students’ practical skills.