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在广告经营方面,CCTV-7农业频道坚持公益“三农”、共赢蓝海的经营理念,创新了很多推广和合作模式,研发出高品质的广告产品。面对日新月异的科技进步和日益复杂的媒介环境,CCTV-7农业频道居安思危,根据市场情况制定动态、合理的发展战略。保持优势大胆创新在内容生产方面,CCTV-7农业频道一方面保持频道现有特点和优势,另一方面大胆创新。第一,坚持以公益为核心的价值观。从CCTV-7农业频道的发展历程中就可以看到,只有坚守服务“三
In the advertising business, CCTV-7 agricultural channel adhere to the public welfare ”three rural “ win-win blue ocean business philosophy, innovation and a lot of promotion and cooperation model, developed high-quality advertising products. In the face of rapid technological progress and increasingly complex media environment, CCTV-7 Agriculture Channel is at a very precarious time and makes dynamic and reasonable development strategies based on market conditions. Maintain the advantages of bold innovation In the content production, CCTV-7 agricultural channel while maintaining the channel’s existing features and advantages, on the other hand bold innovation. First, adhere to the values of public welfare as the core. From the development of CCTV-7 agricultural channel can be seen, only adhere to the service ”three