Cultural contrast

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  Chinese cultural contains a great number of styles; culture differentiation does not depend on region differentiation. This research would interpret what difference between Hong Kong and Shenzhen.
  1. Food culture in china
  Traditional Chinese medicine suggests eating local seasonal fruit and vegetables, as they are most suitable for the body during a particular season. It is also divided food into 3 characteristics: cooling foods, warming foods and balance or neutral. Chinese people believe using the specific food can balance the body’s Yin and Yang and treat diseases.
  Veggies Characteristics in Traditional Chinese medicine:
  2. Hong Kong food culture
  Globalization and hybridization is the food culture in Hong Kong. After SARS in 2009, the consciousness of healthy and environmental protection has been arisen. The Food characteristics are rich variety, fine process, particular about seasoning and focus on fresh. Most Hong Kong people are fancy on homemade cooking soup and vegetable is a necessity in their everyday meal.
  3. Shen Zhen food culture
  Due to the large numbers of immigrants in Shen Zhen, which create a multifarious food, culture in Shen Zhen. People like soup and midnight snacks are the two main food behaviors in there. They prefer small dishes and vegetables are essential in their daily meal.
  4. Farms in Hong Kong and Shen Zhen
  There are 127 farms in total in Hong Kong, which mainly located in the Yuen Long and Sheung Shui area.
  The Caritas City Farmer Organic Farm is located in the Yuen Long and plants 20-30 kinds of veggies in a year and product 5-10 kinds of veggies in each season The farm is in a very small scale with only 2-3 employees, they sell the veggies mainly through the Facebook and other social media, meanwhile they have hire some woman without job as their distribution and promotion people in each area, as long as they receive the order, the farmer distributes the veggies to the Yuen Long MTR station, and the woman will pick up and distributes the veggies to the consumer’s home. The farm gives them 3% of the revenue as a commission to the woman, which help the woman to earn money and also save the expensive transportation fee for the farm. The veggies price is 5 times higher than the normal veggies, which sold in the wet market because of the limited production.
  Ivita private farm was established in March 2011, mainly relying on e-commerce platform for the development of sales of fresh veggies. The farm is located in Shenzhen Dapeng Area with 200 acres of agricultural land 35 employees which produce 35~40 kinds of veggies in each season. The Ivita veggies are not the strictly organic food and price of all the veggies are the same, 10 RMB/500g, which is 2-5 times higher than the average veggie price in Shen Zhen and transportation account 20% of the total revenue. The Ivita private farm eager to develop a series service, like vegetable cultivation and distribution, farm experience, ecological farming and other ecological agricultural products Delivery.
  (作者单位:香港理工大学)
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